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Published 2021-04-27 06:58
Anders Borg, who has followed the company since it was founded and also been an investor since 2018, comments:
“We have held strategic discussions continuously during my time as investor and the journey we are heading out on will be very exciting. Our SaaS-framework is one of a kind and Checkin.com Groups ability to grow on a global scale from start is very promising. Furthermore is a strength for us that the business model is profitable and that we can scale quickly, both to new verticals and geographies. I think that more or less every company that interacts with their customers online will benefit from making it easier for their customers to join their service.”
Anders Borg hereby replaces the top lawyer Maria McDonald who after four years as Chairman continues her work for Checkin.com Group as Member of the Board.
Another well renowned finance profile that joins Checkin.com Group’s forthcoming journey is Birgitta Hagenfeldt. She is former deputy CEO and CFO of Avanza, one of Sweden’s most celebrated banks, where she has worked for 13 years.
“I am very excited to get the chance to work with a growth company that is in such an interesting part of their development journey. The owners that already have invested are a strong seal of approval for everything that has been achieved so far, but also the high ambitions for the future. I believe my experience of working with listed companies and financial services will be beneficial for Checkin.com Group’s aggressive growth plans”, states Birgitta Hagenfeldt in a comment.
Checkin.com Group are, besides Anders Borg, backed by some of the Nordic’s top tech investors. These include among others TIN Funds, Nicklas Storåkers, Erik Selin, Knutsson Holdings, Norron Funds and Eirik Winter.
“Anders has been following us closely during several years and already contributed to our success with his strong strategic abilities. He has also helped us navigate through the global trends that affect both the market and our customers in a great way. We are super excited with Anders now taking the Chair. To also get the chance to add Birgitta to our Board gives us experience that is hard to beat. The global ambitions we have are on a larger scale than what I believe many yet have understood and it feels great to have Anders and Birgitta on board for that journey”, concludes Kristoffer Cassel, CEO and Founder Checkin.com Group.
Checkin.com Group was founded to challenge existing and boring online processes for registration, identification and log-in. The company is now the world leader within this area. Initially they have focused on the verticals Fintech, iGaming and Subscriptions, where iGaming historically have been their largest vertical. Checkin.com Group believes that every product or service sold online would benefit from using the software.
For further information, contact:
Jonas Köpniwsky, Head of Communications Checkin.com Group, [email protected]
About Checkin.com Group
The first line of code for the Checkin.com framework was written back in 2017. The company's goal since then has been clear: to establish a new internet standard for checkins. Checkin.com Group's SaaS-software combines multiple UX-systems, data sources, and identity solutions to instantly configure the best possible experience for each end-user at the point of checkin. The company recruits and works globally to find and maintain the best talents available across the globe, and is headquartered in Stockholm, Sweden.