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Published 2021-03-22 08:00
Tech success Regily, founded by former product frontmen of Klarna, recently completed an oversubscribed private placement. The placement attracted top tier Nordic tech investors TIN Funds, Knutsson Holdings, Norron Funds and Erik Selin. This is the first time TIN Funds invests in an unlisted company. Erik Penser Bank handled the placement with a total sum of 20 million SEK.
The purpose of the private placement is mainly to increase focus on sales and marketing activities and to expand to new verticals. Erik Penser Bank handled the placement where well known investors TIN Funds, Knutsson Holdings, Norron Funds and Erik Selin took part. This adds them to other financial profiles already invested in Regily such as Nicklas Storåkers, Anders Borg, former Swedish Minister of Finance, and international banker Eirik Winter.
“We share Regily’s belief that conversion at the time of signup and login will become increasingly important for digital services moving forward. They have an attractive SaaS-solution with global footprint and we are happy to be a part of their continued expansion and growth”, comments Carl Armfelt, Portfolio Manager at TIN Funds.
The company's unique SaaS-offering makes them the world leading supplier within checkins. The software framework not only helps online services sign up users more effectively, but also identifies them in the process and makes it easier for them once they return.
“The super strong interest we see from investors makes us proud and energized to work hard to fulfill our long term vision. We have an exceptional and high-paced team in place here that collaborates across both continents and time zones and we hope to communicate a lot more exciting news before summer”, states Kristoffer Cassel, CEO and Founder at Regily.
The key behind the success is how the company's software increases the number of new users, with a minimum of effort for online services. With one single line of code integrated to their front-end they can offer their users globally adapted checkin flows right out of the Regily box. The deep tech framework is based on and continuously learns from insights from millions of data points that ensures improved conversions. On a monthly basis the company handles millions of checkins, offering users from nearly every country on the planet a locally adapted and fuss-free checkin experience.
The first line of code for the Regily framework was written back in 2017. The company's goal since then has been clear: to establish a new internet standard for checkins. Regily's SaaS-software combines multiple UX-systems, data sources, and identity solutions to instantly configure the best possible experience for each end-user at the point of checkin. The company recruits and works globally to find and maintain the best talents available across the globe, and is headquartered in Stockholm, Sweden.